Set 1: Essay On Advertisements
Advertisements are to be seen everywhere. Wherever we go advertisements stare us in the face. Along roads, at railway stations on trains and buses, you will find any number of advertisements.
There are different kinds of advertisements. First of all there are advertisements in newspapers. All kinds of goods and services are advertised in newspapers. One can know about vacancies for jobs, what films are being shown and what goods are available. Then there are outdoor advertisements in the form of hoardings, neon signs and balloons as well as those on trains and buses. Advertisements can come over the radio, television and also through slides and films in theatres.
Advertising is a necessity of modern times. Some people have goods or services for sale. There may be many such goods. So the public must know what things are available. This is done through advertisements. The advantage of advertising is that we are acquainted with the various goods and services available in the market. We have a wide range of things to choose from.
The disadvantage is that advertising is a costly affair. Advertising raises the cost of a product. The manufacturers have to sell a thing at a higher rate in order to make up for the costs of advertising. Again we are likely to be bored by the commercial advertising over the radio, television etc.
The programme is constantly interrupted to do some commercial advertising. Sometimes the cinema posters put up in public places can be very obscene and disgusting. Yet we have no choice in the matter. We have to put up with advertising because it has come to stay
Set 2: Essay On Advertisements
Advertisements are a form of communication used to assure a viewer, a reader or a listener to react favourably with respect to the products. Usually advertisements are produced to motivate the behaviour of the listeners and the viewers to create a strong opinion and liking towards the product advertised. Advertisements spread messages relating to the products. These messages are usually paid by the sponsors. Advertisements are broadcasted and aired by different means like radio, televisions, magazines, newspapers, websites on the internet, etc.
The growth and progress of mass production took place by the end of 19th century and early 20th century. Gradually, this led to the development of modern advertising. In 1841, the first television advertisement was broadcasted in America. The twenty-second spot displayed a picture of a clock placed on the map of America. This advertisement was produced with the voice, “America runs on Bulova time.” Similarly, in 1955, the first television commercial in United Kingdom was broadcast. Gibbs SR toothpaste was shown through this advertisement.
In 1960, the first television advertisement was telecasted in Philippines. It displayed Tide detergent powder. Until early 1990s, advertising on television was only affordable to large companies. However, with the advent of modern technology many small and local businesses started producing television commercials. This has helped them to increase the sales of their products,
To attract the attention of the viewers, most of the television advertisements feature catch-slogans or catchy jingles. This helps in keeping their mind attracted to the product for longer time. Comedy element also works as an important tool in creating successful advertisements. The effects of humour and its association to increase the influence and impact of the advertisement are immense.
In today’s time, animation is frequently used in advertisements. The pictures shown in the advertisementcan differ from hand-drawn traditional animation to sophisticated computer graphics. By using animated characters, an advertisement may have a certain attraction that is difficult to achieve with male and female performers or mere product presentations. An animated advertisement can run for many years. Thus, it can achieve long lasting fame, particularly among children.
Advertising Standards Council of India established the Code for Self-Regulation of Advertising in India. This Code is applicable television commercials. If viewers an advertisement, which they think to be false, misrepresenting or offensive, they are free to complaint to Advertising Standards Council of India. However, seeing at the present several cleverly produced advertisements, one can presume that with the passage of time advertisements will continue to influence our more attention levels.
Set 3: Essay On Advertisements
We turn the pages of a newspaper, turn the pages of a magazine or switch on the T.V. and there are advertisements after advertisements that we come across. We move on the roads and there are big posters and large hoardings that are found put up to advertise products. There are noted filmstars Amitabh Bachchan, Shah Rukh Khan, Amir Khan, Govinda and so many actresses on the top of the ladder who are found advertising cars, tyres, soft drinks, beauty creams and what not. Iodized salt Dandinamak or Pan Parag pan masala, soaps, oils and ointments all find advertisements appearing on pages of magazines and on the T.V. screens. The producers of these products spend thousands, lacs, even crores on these advertise-ments. The film stars receive more money for appearing in these advertisements than what they might be receiving for their acting roles. Even Sachin Tendulkar – the cricket maestro has advertising assignments for which he is paid heavily.
So what we find is that in the industrial world of today advertisements play a great part. The same thing coming up again and again with its contents and qualities repeated does influence the viewer’s or the reader’s mind and he feels for a moment ‘why not give a try to it, so much is being said about it; there must be something special about it’. It is this pressure on the mind of the reader or the viewer that is attempted at and it is this psychological influencing and exploitation which is the basis of advertisements. So much is said about a product, about its contents and repeated on and on, and again and again that the mind gets turned to give it a trial.
There was time when as a toothpaste it was only Colgate which was popularly used but now in so many homes ‘close-up’ or ‘Pepsodent’ has been adopted. So many detergents are kept on being advertised – ‘Nirma’ used to be the popular brand used in most homes; now ‘Surf’, ‘Ujala’, ‘Robin’ are being found. So much in use. The VIP vests and Rupa frontline Govinda’s ‘aram ka mamla hai’ has influenced so many minds in favour of what he advertises. ‘Apollo’ or M.R.F. tyres people feel like getting convinced of their touchness. The ‘Cola’ and ‘Pepsi’ – soft drink war is on and on and both are roping in big names to give their products a boost.
This is an age of propaganda and advertisement. The more one spends on it the more is the return. Public mind is ready to be caught by constant and repeated how much one can do it the pressure more successful is the businessman. Even medicines, painbalms, tonics which doctors need to prescribed are advertised as in India a doctor’s prescription is not always and it is this necessary for obtaining a medicine from the chemists’ shop. One is suffering from cough and can himself go and ask for Glycodine Syrup as there is so much advertisement about it; get a pain in any part of the body and go in for ‘Moove’ pain balm – and it does relieve the pain too. The user feels convinced of its efficacy would tell about to friends and so goes up the popular use.
Houses, flats, colonies it appears from the advertisements that it is heaven being offered for no price and the prospective purchaser is lured by the details advertised.
And if things and products are not advertised about how is one to get to know about it. Therefore, advertisements are necessary for the seller as well as necessary for the buyer. At least the basic knowledge about the item should be pre-known. This is for what advertisements become necessary.
Big and renowned people are saying ‘good’ about something; it is not for nothing that they would be saying so. That psychology also works with the prospective purchaser. If Amitabh Bachchan is liking a particular ‘Soft drink’ there must be something good about it. This is how the general trend of mind works and it is this that the advertisers exploit.
Advertisement has today become a great art and a great science. There are special training and courses in advertisements and it is a specialised field now. ‘Catch the mind’ how that is what a good advertiser should learn and know.
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