Essay On The Age of Advertisements
We all get affected by the advertisements in the magazines and on radio and television. They promise us and make us believe that we can buy ideal things with our money. For, growing long hair and to obtain a petal-soft skin and so many other products which promise to help us realise our dreams, are all not real. Their sole purpose is to induce the buyer to spend more. Well, knowing this truth does not stop the victims from getting attracted by this media stunt!
Though we are fully aware of the artful devices of a toothpaste company, we enjoy the colour and pictorial values what we see. Many companies make these pictures with artful imagination. Some of the best advertisements have won international acclaim. A short film with a crisp story and colourful atmosphere creates the desired effect without using many words.
The present age is an age of advertisement and hoardings. It has become an independent field of study with so many specialisation techniques. All big and small companies depend upon these agencies to catch the market for their products. Advertising may be make-believe, but it is here to stay. As industries grow fast and markets are flooded with several new products, there should be some code of ethics to discourage the producers from making substandard goods and from cheating the gullible public.
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